The FaceShop
A brand that shares the benefits of nature.
Nature untouched and unexploited is so beautiful, yet so far away.
- THEFACESHOP bring together science and the perfection of nature to deliver the best product for your skin.
- THEFACESHOP will become second nature to you, giving the best to you who resemble nature.
- THEFACESHOP helping you rediscover nature and protecting your health and beauty.
The promise of THEFACESHOP.
- Trust the wisdom of nature
There is balance in nature. A skin imbalance means that your are too distant from nature. THRFACESHOP will become second nature just for you who resemble the nature.
- Deliver the true story of nature.
Nature has its own precious secret that it doesn't share with us. Open your ears to the story of nature, told by THEFACESHOP. The true story of nature becomes complete in the skin.
- Act for your skin
About The Entrepreneur
Jung Woon Ho will never forget his 1999 trip
to New York,when his eye was caught by a
poster of supermodel Naomi Campbell promoting
The Gap. Why, he thought, could he not build a
brand as strong as Gap Inc (GPS ).'s,marrying a
cool, even classy, image with relatively low prices
in makeup in Korea? "The cosmetics business is all
about images," says Jung. Back at home,
he worked up a business plan, and in 2003
he launched TheFaceShop. Korea was ripe for the idea. The first FaceShop store,
in Seoul's bustling Myongdong district, opened in
December, 2003. The company now has 360 stores in Korea and 61 overseas.
This year, TheFaceShop expects profits to jump 219%, to $28.6 million,as sales climb 176%,
to $162 million.
To give the brand an aura of cool, Jung insisted that all his products be made from
botanical extracts. Then he slashed costs and offered lotions, creams, and lipstick at less
than half the price of local suppliers. "TheFaceShop brought about a revolution in
Korea's cosmetics industry," says Cho Yoon Jung, an analyst at Hyundai Securities in Seoul.
Jung also hit his competitors where they were vulnerable. Korean cosmetics had
previously been dominated by large retailers supplied by wholesalers. Jung cut out the
middlemen, directly supplying franchised FaceShop stores selling only his brand. He
outsourced production to a pair of Korean manufacturers that work for international brands
such as L'Oréal, Johnson & Johnson (JNJ ), and Boots. And to owners of existing cosmetics
shops willing to retool their stores and join his FaceShop chain, he offered higher
margins than established manufacturers did.
Jung didn't forget the power of that Naomi Campbell poster, either. But instead
of finding a supermodel to stump for TheFaceShop, he hired Kwon Sang Woo, a top
actor popular with young women. Jung blanketed the airwaves with ads featuring Kwon
admiring a young woman with beautiful skin as she plays the violin in a leafy garden,
followed by the tag line "Natural story. TheFaceShop." To hammer home the
company's green image, Jung also insists that each store have a live zelkova tree inside.
in Seoul's bustling Myongdong district, opened in
December, 2003. The company now has 360 stores in Korea and 61 overseas.
This year, TheFaceShop expects profits to jump 219%, to $28.6 million,as sales climb 176%,
to $162 million.
To give the brand an aura of cool, Jung insisted that all his products be made from
botanical extracts. Then he slashed costs and offered lotions, creams, and lipstick at less
than half the price of local suppliers. "TheFaceShop brought about a revolution in
Korea's cosmetics industry," says Cho Yoon Jung, an analyst at Hyundai Securities in Seoul.
Jung also hit his competitors where they were vulnerable. Korean cosmetics had
previously been dominated by large retailers supplied by wholesalers. Jung cut out the
middlemen, directly supplying franchised FaceShop stores selling only his brand. He
outsourced production to a pair of Korean manufacturers that work for international brands
such as L'Oréal, Johnson & Johnson (JNJ ), and Boots. And to owners of existing cosmetics
shops willing to retool their stores and join his FaceShop chain, he offered higher
margins than established manufacturers did.
Jung didn't forget the power of that Naomi Campbell poster, either. But instead
of finding a supermodel to stump for TheFaceShop, he hired Kwon Sang Woo, a top
actor popular with young women. Jung blanketed the airwaves with ads featuring Kwon
admiring a young woman with beautiful skin as she plays the violin in a leafy garden,
followed by the tag line "Natural story. TheFaceShop." To hammer home the
company's green image, Jung also insists that each store have a live zelkova tree inside.
History
Granted a certificate to manufacture cosmetic. 1962
Granted ISO9001 approval. 2002
Launch of THEFACESHOP Korea and franchise business. DEC 2003
Opened 1st THEFACESHOP store at Myeongdong.
 |
| Myeongdong 1st shop |
Opened 100th local THEFACESHOP store. JUN 2004
Entered oversea market (Taiwan,Singapore,Indonesia) NOV 2004
Launched online shopping mall "thefaceshop.com" DEC 2004
Became the first cosmetic brand to enter the DFS market MAY 2005
Generated largest sales in brand shop market and 3rd DEC 2005
in the entire cosmetic industry
Opened 100th store oversea APR 2006
Launched THEFACESHOP in USA MAY 2006
Launched THEFACESHOP in China AUG 2006
Recorder more than 200 billion won in sale DEC 2007
in just 4 years since launch(209.7 billion won)
Opened flagship store in Beijing,China MAR 2008
Opened 200th store oversea NOV 2008
"More than 40% growth" 2009
Became subsidiary of LG Household & Health Care JAN 2009
Started the industry's fist ever cosmetic vending JUN 2010
machine business
"Neo Classis Homme" Good Design Award.
CEO Cha Suk Yong selected by Asia Money as DEC 2010
"Korea's best CEO" in 2009 and 2010
Launched "Smim", the first naturally ripened cosmetic FEB 2011
Launched "The Skin R.E.W" on the home shopping channel MAR 2011
Launched THEFACESHOP in Japan APR 2011
Run more than 900 store and has business presence MAY 2011
in 22 countries around the world
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