Malboro

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Smoking is the most common means of consuming tobacco known to people since the earliest times. Tobacco industry has achieved great popularity and is flourishing today because lots of people on the globe are addicted to smoking. The variety of tobacco sorts and cigarette types is so wide that the industry is considered to be among the most developed around the world.

Brief description of the product

Marlboro is one of the most popular brands in the tobacco world. Marlboro cigarette is made by Altria Group, Inc. (NYSE: MO) (previously named Philip Morris Companies Inc.). On January 27, 2003, Philip Morris Companies Inc. changed its name to Altria Group, Inc., to correct its image as a tobacco only company.

 It is famous for its billboard advertisements and magazine ads of the Marlboro Man. It is currently the best selling cigarette brand in the world.

You'll probably be surprised to discover that originally it was targeted at female smokers. This brand was created in England in 1847, but it hadn't gained any popularity at that time. The attempt to launch Marlboro cigarettes on the market of the United States in 1920 was slightly more successful, but still the efforts to promote the product were interrupted by the Second World War when the Marlboro cigarettes were taken off the market.

 Such an unavailing campaign hadn't disheartened the promoters of the cigarettes. The brand was introduced on the market in the fifties once again. It was the time of the concentration on health protection. In such situation Marlboro cigarettes have got the first place on the cigarettes market, because they were filtered as distinct from cigarettes of other manufacturers. At this time the brand was also re-targeted at smoking men, and all these factors have resulted in the growing popularity of Marlboro. That was the moment where the Marlboro prosperity has started its history.

Unique features about the product

The Marlboro cigarettes are associated with masculinity since its advertisement campaign is focused on images of brave heroes and cowboys. Marlboro cigarettes also have harder taste than the cigarettes of the competing brands. Even light cigarettes are to some extent harder than other regular cigarettes. It also contributes to the feeling of being manly and strong when smoking. These are for the most part psychological parameters, but their impact on the selection of cigarettes of numerous people in the world is essential.

One more benefit of Marlboro cigarettes is that the nicotine content in tobacco stays on the same level through the whole history of the corporation while in other corporations the nicotine content is augmenting as time goes by. What is also essential, the price of Marlboro cigarettes is quite moderate. In fact, these cigarettes constitute the best correlation "price-quality" on contemporary tobacco market.

A brief introduction of how the business started.

Philip Morris was the first owner of Marlboro Company. Philip Morris opened a shop in London's Bond street in 1847, selling tobacco and rolled cigarrettes. Upon Mr. Morris death, his wife Margaret and his brother Leopold took care of the business.

How the product got its name

The brand is named after Great Marlborough Street, the location of its original London factory.

How the business gained success

Most American cigarette makers, including Philip Morris (PM), have used ammonia in their manufacturing processes for decades, to "puff up" tobacco to increase its volume, highlight certain flavors, help hold together reconstituted tobacco sheet and reduce the amount of nicotine. Lesser known is that tobacco companies use ammonia to "freebase" the nicotine in smoke, essentially turning it into "crack nicotine." Freebase nicotine is absorbed by the body more quickly and easily, resulting in a faster, harder "kick" after lighting up. Using ammonia has allowed tobacco companies to lower the tar and nicotine levels in cigarettes while still keeping smokers addicted, a strategy developed to deal with the health fears surrounding cigarettes. PM was the first to use "ammonia technology," applying it to Marlboros in the 1960s. After the change, Marlboro zoomed from a minor brand to a runaway market success, causing other cigarette makers to scramble to discover PM's "secret." After PM was accused of intentionally manipulating the nicotine deliveries of its cigarettes, the company pointed to all the other uses for ammonia to defend itself against the charge.