1. Photo of Entrepreneur
3. Brief description of product
Maersk Group also known as Maersk (Danish: Mærsk), is a Danish business conglomerate. A.P. Moller – Maersk Group has activities in a variety of business sectors, primarily within the transportation and energy sectors. It is the largest container ship operator and supply vessel operator in the world since 1996. Maersk Group is based in Copenhagen, Denmark, with subsidiaries and offices in more than 135 countries worldwide and around 108,000 employees. It ranked 147 on the Fortune Global 500 list for 2010, down from 106 in 2009.
4. A profile of the Entrepreneur and the business.
Shipowner A.P. Møller was born in 1876 into a family with many relations to the sea and to shipping. In 1895, A.P. Møller started as a trainee with two of his father’s business contacts in Newcastle, England. Two years later he moved to the East Prussian city of Königsberg – today Kaliningrad – and later to St. Petersburg, working within exports and shipbroking.
In February 1904, A.P. Møller returned to Denmark to take up the post as manager of the chartering department of C.K. Hansen, one of the major shipping and brokerage firms in Copenhagen of that time.
In April 1904, at the age of 28, A. P. Møller established, together with his father, Captain Peter Mærsk Møller, A/S Dampskibsselskabet Svendborg (the Steamship Company Svendborg) and bought a second-hand vessel, which was renamed SVENDBORG. The company had its first office in A.P. Møller’s childhood home “Villa Anna” in Svendborg. Shipowner A.P. Møller retained his job with C.K. Hansen while slowly building up the new business.
5. A brief introduction of how the business started.
The beginnings of the A.P. Møller-Mærsk Group was the shipping company Dampskibsselskabet Svendborg, founded by captain Peter Mærsk-Møller and his son Arnold Peter Møller (2 October 1876 - June 1965) in Svendborg, 1904. A.P. Møller had four children, one of whom was Mærsk Mc-Kinney Møller (born 13 July 1913). In 1939, he became a partner in the company. Following the death of A.P. Møller in June 1965, Mc-Kinney Møller became CEO of the company and held this post until 1993, when he was succeeded by Jess Søderberg. Beginning in 1965, Mærsk Mc-Kinney Møller also served as company chairman and did not relinquish this position until December 2003 (when he was 90 years old). He is still one of the "managing owners" of the company and was chairman of Odense Steel Shipyard until 2 May 2006.
The beginnings of the A.P. Møller-Mærsk Group was the shipping company Dampskibsselskabet Svendborg, founded by captain Peter Mærsk-Møller and his son Arnold Peter Møller (2 October 1876 - June 1965) in Svendborg, 1904. A.P. Møller had four children, one of whom was Mærsk Mc-Kinney Møller (born 13 July 1913). In 1939, he became a partner in the company. Following the death of A.P. Møller in June 1965, Mc-Kinney Møller became CEO of the company and held this post until 1993, when he was succeeded by Jess Søderberg. Beginning in 1965, Mærsk Mc-Kinney Møller also served as company chairman and did not relinquish this position until December 2003 (when he was 90 years old). He is still one of the "managing owners" of the company and was chairman of Odense Steel Shipyard until 2 May 2006.
6. How the business gained success
In 1983, the U.S. Marine Corps needed to pre-position overseas a large amount of vital equipment such as combat vehicles, ammunition and supplies, but lacked the assets to do so. Maersk Line, Limited (MLL) proposed to convert five of its commercial containerships into roll-on, roll-off vessels for that mission. These ships were in active service in prepositioning support for the U.S. Department of Defense and saw action in all major conflicts between the mid-1980s and 2009, delivering support wherever needed around the world. MLL was a key player in the validation of the prepositioning concept by U.S. Marine Corps active participation in Operation DESERT STORM. MLL was responsible for the maintenance, preservation and repair of Naval Support Element (NSE) lighterage/JLOTS equipment on MPS vessels in Diego Garcia, Guam, and Saipan and maintained this equipment on behalf of MSC for approximately ten years without a single major deficiency.
In 1983, the U.S. Marine Corps needed to pre-position overseas a large amount of vital equipment such as combat vehicles, ammunition and supplies, but lacked the assets to do so. Maersk Line, Limited (MLL) proposed to convert five of its commercial containerships into roll-on, roll-off vessels for that mission. These ships were in active service in prepositioning support for the U.S. Department of Defense and saw action in all major conflicts between the mid-1980s and 2009, delivering support wherever needed around the world. MLL was a key player in the validation of the prepositioning concept by U.S. Marine Corps active participation in Operation DESERT STORM. MLL was responsible for the maintenance, preservation and repair of Naval Support Element (NSE) lighterage/JLOTS equipment on MPS vessels in Diego Garcia, Guam, and Saipan and maintained this equipment on behalf of MSC for approximately ten years without a single major deficiency.
7. The ups & downs of the entrepreneur & his/her business.
- Emma Mærsk is the first container ship in the E-class of eight owned by the A. P. Moller-Maersk Group . Emma Mærsk was the largest.
- The Maersk Alabama hijacking was a series of events involving piracy that began with four Somali pirates seizing the cargo ship.
- The Axel Maersk (or Axel Mærsk) is a Danish merchant ship. The container ship is part of the fleet of the Maersk Line .
- Edith Maersk is a container ship and the sister ship of Emma Maersk , thus the world's largest cargo ship .
- Estelle Mærsk is a container ship owned and run by the Mærsk Line . She was, and still is, as of 2009, one of the eight largest container.
- MV Maersk Boston is the first of the Maersk B-class of fast container ships. She has capacity for approximately 4,000 containers.
- Aase Maersk was a 6,184-ton tanker built at Odense Steel Shipyard , Odense in 1930 for A. P. Moller, Copenhagen.
- Kolding was appointed CEO of Maersk Line 1 July 2006, at which time he also became a partner at the A.P. Moller-Maersk Group .
- The Maersk Delft is a Scandinavian designed vessel built at the Samsung shipyards in South Korea in 2005 She sails under the flag of United Kingdom.
- On April 8, 2009, Somali pirates briefly captured the MV Maersk Alabama , a 17,000-ton cargo ship containing emergency relief supplies
- Nedlloyd itself later merged with P&O to become P&O Nedlloyd , now a part of Maersk . History Friendly rivlary: 1870-1945.
8. Business Philosophy & Business Strategies used.
Maersk Group, with which share the same values and business principles - to be a world-class group, known and highly respected. An attractive business partner and employer, and a good corporate citizen. To be customer's first choice through ease of business, unmatched reliability and best environmental performance.
Maersk Group, with which share the same values and business principles - to be a world-class group, known and highly respected. An attractive business partner and employer, and a good corporate citizen. To be customer's first choice through ease of business, unmatched reliability and best environmental performance.
9. Achievements attained in terms of Market Share, Sales Turnover, Number of Outlets, Recognition, Adoption & Acceptance of Product, etc.
Maersk Supply Service: 2 Year Goal Zero Days AwardMalaysia, October 2009: Maersk Supply Service received an award from Sarawak Shell for attaining a period of two years without LTAs on their ships Maersk Seeker and Maersk Supplier which are based in Labuan, Malaysia.
Dansk Supermarked: Danish Diversity Award
Aarhus, Denmark, March 2010: Dansk Supermarked received the Danish Diversity Award 2010 by the Danish Institute for Human Rights. They won the award in recognition of their special efforts to ensure equal treatment and diversity.
Maersk Tankers: BP Shipping CEO's HSSE Awards
Copenhagen, February 2011: Maersk Tankers wins two BP Shipping CEO's HSSE Awards. They received an award in the Partner of the Year category due to a strong sustainability action plan and a sustained drive towards improved HSSE performance. The second category Outstanding Environmental Achivement was in recognition of their work with Lloyd's Register and reaching their CO2 ahead of schedule.
Maersk Line wins two awards at AFSCA 2011
Maersk Line took home the “Best Global Shipping Line” and “Best Green Service Provider - Shipping Line” at the 25th annual Asian Freight & Supply Chain Awards, which was held in Singapore.
Maersk Line won the “Best Global Shipping Line” award for the 18th consecutive year, which serves testimony to its continued status as the global leader in container shipping. It was also the second time that Maersk Line was awarded “Best Green Service Provider - Shipping Line”, recognition of its leadership on environmental performance.
Maersk Organisation
Employees: about 16,900 and 7,600 Seafarers.
Number of representations: about 325 offices
Located in: more than 125 countries
10. How the product / company got its name.
Maersk Group is a worldwide conglomerate. They operate in some 130 countries and have a workforce of some 108,000 employees.
Maersk Group is a worldwide conglomerate. They operate in some 130 countries and have a workforce of some 108,000 employees.
11. Unique features about the product /services/business concept that makes it outstanding.
Truly understanding the clients and their business.
Offering second-to-none transportation solutions.
Being profitable and delivering sustainable, profitable growth.
Continuously reducing costs and increasing efficiency.
Offering colleagues personal growth and a motivating place to work.
Being innovative.
Being good corporate citizens.
12. Key Factors contributing to the success of the business.
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