Bugatti

1. Photo of Entrepreneur

Ettore Arco Isidoro Bugatti

 

2. Picture of Product

 Bugatti Type 59

Bugatti Type 41

 Bugatti Type 252

 Bugatti EB110

 Bugatti Veyron

3. Brief description of product

Bugatti were well known for the beauty of their designs (Ettore Bugatti was from a family of artists and considered himself to be both an artist and constructor) and for the large number of races they won. The company is legendary for producing some of the best sports cars in the world.

4. A profile of the Entrepreneur and the business

Ettore Arco Isidoro Bugatti (15 September 1881, Milan – 21 August 1947, Paris) was an Italian-born and French naturalized citizen automobile designer and manufacturer. Ettore was from a notably artistic family with its origin in Milan. He was the elder son of Carlo Bugatti (1856–1940), an important Art Neouvue furniture and jewelry designer, and his wife Teresa Lorioli. His younger brother was a renowned animal sculptor, Rembrandt Bugatti (1884–1916); his aunt, Luigia Bugatti, was the wife of the painter Giovanni Segantini and his paternal grandfather, Giovanni Luigi Bugatti, was an architect and sculptor. Before founding his Bugatti automobile company, Ettore designed a number of engines and vehicles for others. Prinetti & Stucchi produced his 1898 Type 1. From 1902 through 1904, Dietrich built his Type 3/4 and Type 5/6/7 with the Dietrich-Bugatti marque. In 1907, Bugatti became employed with the Deutz Gasmotoren Fabrik, designing the Type 8/9. On his own time, Bugatti developed the Type 2 (in 1900 and 1901), and the 1903 Type 5. While at Deutz, Bugatti built his Type 10 in the basement of his home. In 1913, Bugatti designed a small car for Peugeot, the Type 19 Bébé. Although he was born in Italy, Bugatti established his eponymous automobile company at Molsheim in the Alsace region. The company was known for the advanced engineering of its premium road cars and its success in early Grand Prix motor racing, a Bugatti winning the first Monaco Grand Prix.

5. A brief introduction of how the business started.

The founder, Ettore Bugatti was born in Milan, Italy, and the automobile company that bears his name was founded in 1909 in the town of Molsheim located in the Alsace. The company was known both for the level of detail of its engineering in its automobiles, and for the artistic way in which the designs were executed, given the artistic nature of Ettore's family (his father, Carlo Bugatti (1856–1940), was an important Art Nouveau furniture and jewelry designer). The company also enjoyed great success in early Grand Prix motor racing, winning the first ever Monaco Grand Prix. The company's success culminated with driver Jean-Pierre Wimille winning the 24 hours of Le Mans twice (in 1937 with Robert Benoist and 1939 with Pierre Veyron). Famous Bugattis include the Type 35 Grand Prix cars, the Type 41 "Royale", the Type 57 "Atlantic", the Type 55 sports car and the most recently super car Bugatti Veyron.

6. How the business gained success

Bugatti cars were extremely successful in racing, with many thousands of victories in just a few decades. The little Bugatti Type 10 swept the top four positions at its first race. The 1924 Bugatti Type 35 is probably the most successful racing car of all time, with over 2,000 wins. Bugattis swept to victory in the Targa Florio for five years straight from 1925 through 1929. Louis Chiron held the most podiums in Bugatti cars, and the 21st century Bugatti company remembered him with a concept car named in his honour. But it was the final racing success at Le Mans that is most remembered—Jean-Pierre Wimille and Pierre Veyron won the 1939 race with just one car and meagre resources.

7. The ups & downs of the entrepreneur & his/her business.

His son, Jean Bugatti, was killed on 11 August 1939 at the age of 30, while testing a Type 57 tank-bodied race car near the Molsheim factory. Subsequently the company's fortunes began to decline. World War II ruined the factory in Molsheim, and the company lost control of the property. During the war, Bugatti planned a new factory at Levallois in the northwestern suburbs of Paris and designed a series of new cars, including the Type 73 road car and Type 73C single seater racing car (5 built). After World War II, a 375 cc supercharged car was canceled when Ettore Bugatti died on 21 August 1947. The business underwent a lingering demise, making its last appearance as a business in its own right at a Paris Motor Show in October 1952. The company attempted a comeback under Roland Bugatti in the mid-1950s with the mid-engined Type 251 race car. Designed with help from Alfa Romeo, Ferrari, and Maserati designer Gioacchino Colombo, the car failed to perform to expectations, and the company's attempts at automobile production were halted.

8. Business Philosophy & Business Strategies used.
Mainly, Bugatti were well known in racing. By racing tours and events their brand were widely spread. One of their recent product Bugatti Veyron 16.4 was dubbed as the most luxurious car and the fastest road car ever built. Their business strategies are for the millionaires or billionaires to those who can buy. Some of well known owner are:

• Ralph Lauren - fashion designer
• Tom Cruise - Hollywood actor
• Tim Cahill - Everton and Australian football player
• Tom Brady - New England Patriots quarterback
• Simon Cowell - American Idol judge
• Cristiano Ronaldo - Real Madrid and Portugal football player

9. Achievements attained in terms of Market Share, Sales Turnover, Number of Outlets, Recognition, Adoption & Acceptance of Product, etc.

The Veyron costs €1,100,000 (net price without taxes) prices vary by exchange rates and local taxes (like value added taxes). Prices for the UK or the US are over £880,000, or around $1,400,000. It was noted in an April issue of "Live" magazine (weekly mens magazine with the Sunday Times) that customers are free to order additional extras which can push the price up by the cost of a Rolls Royce Phantom. During an episode of Top Gear, the car was compared to the Concorde as a feat of technology, beating the former fastest road-car in the world McLaren F1.

10. How the product / company got its name.

Bugatti got the name from his founder Ettore Bugatti. One of their product for instance, Bugatti Veyron is named after French racing driver Pierre Veyron, who won the 24 hours of Le Mans in 1939 while racing for the original Bugatti company. The 16.4 refers to 16 cylinders and 4 turbochargers.

 Pierre Veyron

11. Unique features about the product /services/business concept that makes it outstanding. 

One of the latest production, Bugatti Veyron EB 16.4 is a mid-engined grand touring car. The Super Sport version is the fastest road-legal production car in the world, with a top speed of 431 km/h (268 mph). The original version has a top speed of 408.00 km/h (253.52 mph). It was named Car of the Decade (2000–2009) by the BBC television program Top Gear. A number of special variants have been produced, including two targa tops. In December 2010, Bugatti began offering prospective buyers the ability to customize exterior and interiors colours by using the Veyron 16.4 Configurator application on the marque's official website.

12. Key Factors contributing to the success of the business.

Bugatti mainly build their reputation in racing events. Italian entrepreneur Romano Artioli acquired the Bugatti name in 1987, and established Bugatti Automobili SpA. The new company built a factory designed by the architect Giampaolo Benedini in Campogalliano, Italy, a town near Modena, home to other performance-car manufacturers De Tomaso, Ferrari, Pagani and Maserati.

By 1989 the plans for the new Bugatti revival were presented by Paolo Stanzani and Marcello Gandini, famous designers of the Lamborghini Miura and Countach. The first completed car was labelled the Bugatti EB110 GT, advertised as the most technically advanced sports car ever produced.From 1992 through 1994 famed racing car designer Mauro Forghieri  was technical director.

On 27 August 1993, through his holding company, ACBN Holdings S.A. of Luxembourg, Romano Artioli purchased the Lotus car company from General Motors. The acquisition brought together two of the greatest historical names in automotive racing, and plans were made for listing the company's shares on international stock exchanges. Bugatti also presented in 1993 the prototype of a large saloon called the EB112.

By the time the EB110 came to market the North American and European economies were in recession, and operations ceased in September 1995. A model specific to the United States market called the "Bugatti America" was in the preparatory stages when the company closed. Bugatti's liquidators sold Lotus to Proton of Malaysia.