Mercedes-Benz

The History Behind The Mercedes-Benz Brand And The Three-Pointed Star

Gottlieb Daimler and Carl Benz

The invention in the 1880s of the high-speed engine and the automobile enabled Gottlieb Daimler and Carl Benz – independently of one another – to lay the foundations for the motorization of road transport. With the help of financial backers and partners, they both invested their private developments in their own enterprises – in Mannheim, Benz founded the firm Benz & Cie. in October 1883, and Daimler-Motoren-Gesellschaft (DMG) was formed in November 1890.

In order to gain publicity and a certain distinction for their products, both companies sought a suitable trademark. To begin with, the inventors used their own names – “Benz” and “Daimler” – which vouched for the origin and quality of the engines and vehicles. The trademark of the Mannheim-based company Benz & Cie. remained unchanged, except that in 1909, the cog wheel symbol which had been used since 1903 was replaced with a laurel wreath surrounding the name Benz. But the turn of the century brought a completely new brand name for products from Daimler-Motoren-Gesellschaft (DMG) in Cannstatt: “Mercedes”. So what is the origin of this name?

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