Gucci

           

 Brief description of products / services / business concepts

From modest beginnings at the end of the 19th century, the Gucci company became one of the world’s most successful manufacturers of high-end leather goods, clothing, and other fashion products. As an immigrant in Paris and then London, working in exclusive hotels, young Guccio Gucci (1881–1953) was impressed with the luxurious luggage he saw sophisticated guests bring with them. Upon returning to his birthplace of Florence, a city distinguished for high-quality materials and skilled artisans, he established a shop in 1920 that sold fine leather goods with classic styling. Although Gucci organized his workrooms for industrial methods of production, he maintained traditional aspects of fabrication. Initially Gucci employed skilled workers in basic Florentine leather crafts, attentive to finishing. With expansion, machine stitching was a production method that supported construction. 

With the great value and class he put in his products, Gucci became famous as leather goods manufacturer. Together with his sons, he opened up more stores to serve other clients around Europe. Now, Gucci is producing bags, belts, shoes, and other accessories. With its excellent reputation, Gucci is frequently copied by other manufacturers but what make Gucci products distinct from others is its high-priced exclusive goods.

 

 

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