The Company Name
Pegasus, the winged horse in Greek mythology represents inspiration and knowledge. These facets are not lost in ASUS, which is named after it. The company embodies the strength, purity, and creative spirit of this mythical creature, and soars to new heights with each product it produces.
Through the years, ASUS’ visionary approach has seen it become a major proponent in consumer technology, bringing quality innovation and design into consumers’ lives.
ASUS 'own name was chosen in order to get a top position in alphabetical order by name.
Business Philoshopy
In order to achieve our goal of making ASUS the world’s most admired enterprise of the digital era; we operate according to four core values that make up the ASUS DNA.
The first of these four values is split into five virtues that we believe are key to the smooth development of processes and relationships, and everyone who works at ASUS is encouraged to practice them.
The 5 ASUS Virtues
ASUS places great importance on employee virtues. Five characteristics have been identified as key to the smooth development of processes and relationships. The five ASUS virtues are:
Humility
- Show gratitude and respect for others
- Possess strong team spirit
- When facing problems, look into areas of personal responsibility rather than blame others
- Be strongly motivated and strive for self-improvement
Integrity
- Be honest, sincere and truthful
- Understand and accept one’s strengths and weaknesses
- Develop open professional relationships
Diligence
- Develop open professional relationships
- Focus on cost and eliminate waste to ‘do more with less’
- Take the initiative to pull project teams together in order to create maximum customer value
Agility
- Be quick to grasp the fundamentals of any situation
- Take the right actions swiftly to create winning results
- Seek and quickly seize new opportunities
Courage
- Confront problems and embrace adversity
- Drive constructive dialogue, even in the face of disagreement and criticism
- Consider the available facts before drawing conclusions to avoid making hasty decisions
Focus on Fundamentals
In order to accomplish the best possible results, everyone at ASUS is encouraged to focus on the fundamentals of a task before they execute it.
By considering the wider issues of a situation and approaching problems from the perspective of a potential customer, this core value helps discover successful — and cost effective — solutions.
Innovation and Aesthetics
Everyone at ASUS strives for technological and aesthetic perfection in everything they do. This core value involves ‘green light’ brainstorming, where every idea is sent to a pool from which the best solution is eventually pulled; while ‘red light’ thinking involves constant questioning to filter the potential problems from every proposal. Such structured experimentation helps develop products that exceed the customer’s expectations and enhance the overall product experience.
Lean Thinking
ASUS relies upon ‘lean thinking’ to create the greatest value for consumers by encouraging open communication between all levels within organization. This core value incorporates Lean Six Sigma principles to maximize the effectiveness of any process, cut down on unnecessary cost and wastage, and constantly improve management processes.
Products
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| ASUS Republic of Gamers notebook G51J 3D |
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| ASUS EeeTop PC ET 24 |
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| Blu-ray writer 3D ASUS BW-12B1LT |
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| Monitor LCD ASUS VG236H |
Key Factors
In the early 2000s, Taiwan-based motherboard manufacturers had not yet established their leading positions in the computer-hardware business. Intel Corporation would supply any new processors to more established companies like IBM first, and the Taiwanese companies would have to wait for approximately six months after IBM received their engineering prototypes.
As of 2009, ASUS receives Intel engineering samples ahead of its competitors.
ASUS has become one of the main supporters of Intel's Common Building Block initiatives.
Unique Features
In 2008, ASUS split into three companies namely ASUSTek, Pegatron (smelling pegasus) and Unihan (smelling unicorn / horned horse), the trio perform the different function.Where a Pegatron focus to produce laptops, PCs, game consoles, handled devices, until the LCD Unihan while more focused on video-audio products.
ASUS is also giving attention to environmental issues. In 2000 ASUS ASUS campaigning GREEN program that includes green design, green procurement, green manufacturing and green service and marketing. Together with Intel and Tsann Kuen Enterprise Co., ASUS launched the PC Recycling for Brighter Future and managed to collect 1200 PCs, notebooks and monitors which is then recycled to be donated to 122 primary and junior secondary schools in five different communities.
Because of its unique, ASUS got lots of higher achievements and awards.
Achievements
Sometimes identified by its brand name ASUS (English pronunciation: /ˈeɪsʉs/), the company is listed on both the London Stock Exchange (LSE: ASKD) and the Taiwan Stock Exchange (TWSE: 2357). As of 26 November 2009, 29.2% of PCs sold in the previous 12 months worldwide came with an ASUS motherboard. The company's 2009 revenues reached US$21.2 billion.
ASUS appears in BusinessWeek’s "InfoTech 100" and "Asia’s Top 10 IT Companies" rankings. Wall Street Journal Asia ranks it number one in quality and service, and it leads the IT Hardware category of the 2008 Taiwan Top 10 Global Brands survey with a total brand value of US$1.324 billion.
In 2008, shipments from ASUS, Elitegroup Computer Systems (ECS), Gigabyte Technology, and Micro-Star International (MSI) totaled 104.86 million devices. ASUS led with 52 million units, followed by ECS with 20 million, MSI with 18 million, and Gigabyte with 16.6 million.
Green ASUS
In 2000, ASUS officially launched Green ASUS, a company-wide sustainable computing initiative overseen by a steering committee led by Jonney Shih, the Chairman of ASUSTek Computer Inc. Green ASUS pursues what the company calls the "Four Green Home Runs", namely: "Green Design, Green Procurement, Green Manufacturing, and Green Service and Marketing".
As of 2009 Green ASUS restricts 37 hazardous substances, 31 more than the 6 stipulated by the European Union RoHS.
ASUS designs its notebooks to meet Energy Star standards. As of 2009 over 50 ASUS notebooks have Energy Star certification.
In 2006, ASUS became the first computer maker in Taiwan to develop an easy-to-reuse and easy-to-recycle end-of-life "green design" system.
In September 2006, ASUS initiated a free take-back program for all ASUS-made products in the USA.
In 2005, ASUS launched Taiwan’s first GPMS (Green Product Management System) information-technology platform.
Recognition
In 2006, ASUS obtained IECQ (IEC Quality Assessment System for Electronic Components) HSPM (Hazardous Substance Process Management) certification for its headquarters and for all of its manufacturing sites.
In 2007, Oekom Research, an independent research institute specializing in corporate responsibility assessment, recognized ASUS as a "highly environmental friendly company" in the "Computers, Peripherals and Office Electronics Industry".
In October 2008, ASUS received 11 Electronic Product Environmental Assessment Tool (EPEAT) Gold Awards for its products, including four of its N-Series notebooks, namely the N10, N20, N50 and N80. In the following month, it received EU Flower certification for the same N-Series notebooks at an award ceremony held in Prague. In December 2008, Det Norske Veritas conferred the world’s first EuP (Energy-using Product) certification for portable notebooks on these machines.
Recycling campaign
In April 2008, ASUS launched its "PC Recycling for a Brighter Future" program in collaboration with Intel and with Tsann Kuen Enterprise Co. This program collected more than 1,200 desktop computers, notebooks and CRT/LCD monitors, refurbished them and donated them to 122 elementary and junior high schools, five aboriginal communities and the Tzu Chi Stem Cell Center.
ASUS around the world
America Region
( Brazil Canada Latin Spanish Mexico United States)
Asia Region
(Australia Bangladesh China Hong Kong India Indonesia
Japan Korea Maldives Middle East Malaysia New Zealand
Pakistan Philippines Singapore South Africa Sri Lanka Taiwan
Thailand Turkey Vietnam )
Europe Region
(Belgium Bulgaria Czech Rep Denmark Finland France
Germany Greece Hungary Ireland Italy Netherlands
Norway Poland Portugal Romania Russia Serbia
Slovakia Spain Sweden Switzerland Ukraine United Kingdom)
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