Picture of Product/s
Brief description of the products/services/business concepts
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos.
The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos. Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, BBC, VEVO, Hulu, and other organizations offer some of their material via the site, as part of the YouTube partnership program.
Unregistered users may watch videos, and registered users may upload an unlimited number of videos. Videos that are considered to contain potentially offensive content are available only to registered users 18 years old and older. In November 2006, YouTube, LLC was bought by Google Inc. for US$1.65 billion, and now operates as a subsidiary of Google.
These Terms of Service apply to all users of the Service, including users who are also contributors of Content on the Service. “Content” includes the text, software, scripts, graphics, photos, sounds, music, videos, audiovisual combinations, interactive features and other materials you may view on, access through, or contribute to the Service. The Service includes all aspects of YouTube, including but not limited to all products, software and services offered via the YouTube website, such as the YouTube channels, the YouTube "Embeddable Player," the YouTube "Up loader" and other application.
The Service may contain links to third party websites that are not owned or controlled by YouTube. YouTube has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third party websites. In addition, YouTube will not and cannot censor or edit the content of any third-party site. By using the Service, you expressly relieve YouTube from any and all liability arising from your use of any third-party website.
A profile of the Entrepreneur and the business
Eric Emerson Schmidt (born April 27, 1955) is an American engineer, executive chairman of Google and former member of the board of directors of Apple Inc. From 2001–2011, he served as chief executive of Google. He is a co-author of the lex lexical analyzer software for Unix. He has also sat on the boards of trustees for Carnegie Mellon University and Princeton University.
Schmidt joined Sun Microsystems in 1983 as its first software manager. He rose to become director of software engineering, vice president and general manager of the software products division, vice president of the general systems group, and president of Sun Technology Enterprises. In April 1997, he became CEO and chairman of the board of Novell.
Schmidt left Novell after the acquisition of Cambridge Technology Partners. Google founders Larry Page and Sergey Brin interviewed Schmidt. Impressed by him, they recruited Schmidt to run their company in 2001 under the guidance of venture capitalists John Doerr and Michael Moritz.
How the business gained success etc.
YouTube began as a venture-funded technology start up, primarily from a $11.5 million investment by Sequoia Capital between November 2005 and April 2006. YouTube's early headquarters were situated above a pizzeria and Japanese restaurant inSan Mateo, California. The domain name www.youtube.com was activated on February 14, 2005, and the website was developed over the subsequent months.
The first YouTube video was entitled Me at the zoo, and shows founder Jawed Karim at the San Diego Zoo. The video was uploaded on April 23, 2005, and can still be viewed on the site.
YouTube offered the public a beta test of the site in May 2005, six months before the official launch in November 2005. The site grew rapidly, and in July 2006 the company announced that more than 65,000 new videos were being uploaded every day, and that the site was receiving 100 million video views per day. According to data published by market research companycomScore, YouTube is the dominant provider of online video in the United States, with a market share of around 43 percent and more than 14 billion videos viewed in May 2010. YouTube says that over 48 hours of new videos are uploaded to the site every minute, and that around three quarters of the material comes from outside the US. It is estimated that in 2007 YouTube consumed as much bandwidth as the entire Internet in 2000. Alexa ranks YouTube as the third most visited website on the Internet, behind Google and Facebook.Business Philosophy & Business Strategies used.
YouTube is a video sharing website where people can upload their videos and share them with the world. It has built so much hype that it has become the largest video sharing website in history. With so much exposure that can be given to your business or website from YouTube, marketers are using it as a way to gain visitors and customers from it.
Achievements attained in terms of Market Share, Sales Turnover, Number of Outlets, Recognition, Adoption & Acceptance of Product, etc.
Traffic analysts Hitwise released new numbers today indicating that while online video sites as a category have seen a 7% drop in traffic year over year since March 2007 - YouTube has seen a remarkable 32% growth in visits during that period. YouTube's market share in the video sector is now at 73.18%, Hitwise reports.
That's significantly higher than Google's all-time market share high-point among search engines. Google saw an all-time high 67% of searches performed in March, also according to Hitwise.
How the product / company got its name.
The choice of the name www.youtube.com led to problems for a similarly named website, www.utube.com. The owner of the site, Universal Tube & Rollform Equipment, filed a lawsuit against YouTube in November 2006 after being overloaded on a regular basis by people looking for YouTube. Universal Tube has since changed the name of its website to www.utubeonline.com.In October 2006, Google Inc. announced that it had acquired YouTube for $1.65 billion in Google stock, and the deal was finalized on November 13, 2006. Google does not provide detailed figures for YouTube's running costs, and YouTube's revenues in 2007 were noted as "not material" in a regulatory filing. In June 2008, a Forbes magazine article projected the 2008 revenue at $200 million, noting progress in advertising sales.
Unique features about the product /services/business concept that makes it outstanding.
Playback
Viewing YouTube videos on a personal computer requires the Adobe Flash Player plug-in to be installed on the browser. The Adobe Flash Player plug-in is one of the most common pieces of software installed on personal computers and accounts for almost 75% of online video material.
Uploading
All YouTube users can upload videos up to 15 minutes in duration. Users who have a good track record of complying with the site's Community Guidelines may be offered the ability to upload videos of unlimited length, which requires verifying the account, normally through a mobile phone.
Quality and codecs
YouTube originally offered videos at only one quality level, displayed at a resolution of 320x240 pixels using the Sorenson Spark codec (a variant of H.263), with mono MP3 audio. In June 2007, YouTube added an option to watch videos in 3GP format on mobile phones. In March 2008, a high quality mode was added, which increased the resolution to 480x360 pixels In November 2008, 720p HD support was added. At the time of the 720p launch, the YouTube player was changed from a 4:3 aspect ratio to a widescreen 16:9.
Key Factors contributing to the success of the business.
Distributing popular and hard-to-find video clips was clearly a success factor. Clips of the popular, long-running television show, Saturday Night Live was a particularly significant example.
0 comments:
Post a Comment