Naza World

      1.   Business  of Google  bacground

             Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in California

While conventional search engines ranked results by counting how many times the search terms appeared on the page, the two theorized about a better system that analyzed the relationships between websites They called this new technology PageRank , where a website's relevance was determined by the number of pages, and the importance of those pages, that linked back to the original site.

A small search engine called "RankDex" from IDD Information Services designed by Robin Li was, since 1996, already exploring a similar strategy for site-scoring and page ranking The technology in RankDex would be patented and used later when Li founded Baidu in China.
Pge and Brin originally nicknamed their new search engine "BackRub", because the system checked backlinks  to estimate the importance of a site.
2. HOW GOOGLE  PRODUC  GET NAME

        Eventually, they changed the name to Google, originating from a misspelling of the word "googol ", the number one followed by one hundred zeros, which was picked to signify that the search engine wants to provide large quantities of information for people. Originally, Google ran under the Stanford University website, with the domain google.stanford.edu

    The domain name for Google was registered on September 15, 1997 and the company was incorporated on September 4, 1998. It was based in a friend's (Susan Wojcicki garage in Menlo Park, California. Craig Silverstein, a fellow PhD student at Stanford, was hired as the first emplo
In May 2011, unique visitors of Google surpassed 1 billion mark for the first time, an 8.4 percent increase from a year ago with 931 million unique visitors.

3. Product of Google  

                                                                                                                      desktop applications

     AdWords Editor (Mac OS X, Windows 2000 SP3+, XP, Vista ): Desktop application to manage a Google AdWords account; lets users make changes to their account and advertising campaigns before synchronizing with the online service.

Chrome (Windows XP, Vista, 7, Linux (specifically Debian- and Red Hat/Fedora -based versions), Mac OS X )

Web browser.

Earth  : Virtual 3D globe that uses satellite imagery, aerial photography, GIS from Google's repository.

Gmail Notifier : Alerts users to new messages in their Gmail  account

Japanese Input (Windows XP SP2+, Vista SP1+, 7, Mac OS X Leopard+) (Google Japan )

Japanese  Input Method Editor: Picasa  (Mac OS X, Linux, Windows 2000, XP, Vista  7): Photo organization and editing application, providing photo library options and simple effects. Also includes Facial Recognition and GeoTagging  features.

Picasa Web Albums Uploader (Mac OS X): An application to upload images to the "Picasa Web Albums" service. It consists of both an iPhoto plug-in and a stand-alone application.

Pinyin  (Windows 2000, XP, Vista) (Google China): Input Method Editor that is used to convert Chinese Pinyin characters, which can be entered on Western-style keyboards, to Chinese characters.

Qick Search Box: A search box, based on Quicksilver, which allows easily viewing installed applications or performing online searches.

Secure Access: VPN  client for Google WiFi users, whose equipment does not support WPA or 802.1x  protocols

SketchUp: Modeling application to sketch simple 3D structures for integrating into Google Earth.

Toolbar (Firefox, Internet Explorer : Web browser toolbar with features such as a Google Search box, pop-up blocker and ability for website owners to create buttons.

Visigami (Mac OS X Leopard): Image search application screen saver that searches files from Google Images, Picasa and Flickr.

Web applications
These products can be accessed through a browser on a mobile device.

Blogger Mobile; Available on some US networks only. Allows updating Blogger blog from mobile devices
Calendar : Displays a list of all Google Calendar events on a mobile device; users can quickly add events to personal calendars.

Gmail : Access a Gmail account from a mobile device using a standard mobile web browser . Alternatively, Google provides a specific mobile application to access and download Gmail messages quicker. User must now provide phone number to verify account.

iGoogle : Mobile version of  iGoogle that can be easily customized with modules.

Latitude: Google Latitude  is a mobile geolocation tool that lets friends know where users are via Google Maps

Maps Navigation (Android only): An Android navigation application for GPS-enabled mobile devices (such as Google Nexus One) with 3D views, voice guided turn-by-turn navigation  and automatic rerouting. It is currently available in the United States, Canada , UK , Ireland , France , Italy , Germany , Spain , Netherlands , Denmark , Austria , Switzerland, Australi and Belgium.

Mobilizer: Optimizes web pages for mobile web browsers.

News : Allows user to access Google News in a mobile-optimized view.

Offers : will work together with Google Wallet  to combine coupons, discounts, and payments for people buying things through their phone

Orkut : Connect and share with friends on the go.

Picasa Web Albums: Allows viewing, sharing photo albums that are stored online on Picasa

Product Search : Updated version of the prior Froogle Mobile that allows users to easily search for information about a product.

Reader: Displays Google Reader on a mobile device

Wallet : Android app that makes your phone your wallet using near field communication, or NFC; it is virtual plastic card. Will work together with Google Offers  to combine coupons, discounts, and payments for people buying things through

Standalone applications

Books (Android, iOS): (available in U.S. and UK only) A downloadable application that allows users to buy and download books and keep them stored on remote servers, allows reading one book on a variety of devices.

Gmail: A downloadable application that has many advantages over accessing Gmail through a web [interface] on a mobile such as the ability to interact with Gmail features including labels and archiving. Requires a properly configured Java Virtual Machine, which is not available by default on some platforms (such as Palm Treo)

Goggles  (Android, iOS; from Google Labs): A downloadable application that uses image recognition  to trigger searches based on pictures taken with a device's built-in camera; taking pictures of things (examples: famous landmark, product barcode) causes searches for information on them.

Listen (Android, Mobile; from Google Labs): A downloadable application for subscribing to and streaming podcasts and Web audio.

Maps (Android, BlackBerry, Windows Mobile, iOS, Symbian, Palm OS, Palm WebOS, and J2ME): A mobile application to view maps on mobile devices. Lets users find addresses and plot directions. Teamed with a GPS , it can use user geolocation  and show current location on the map. Users can also share current locations with friends through Latitude . The device must have either a specific application to use Google maps or any phone with a properly configured Java Virtual Machine.

Music (Google China : A site containing links to a large archive of Chinese pop music (principally Cantopop and Mandopop ), including audio streaming over Google's own player, legal lyric downloads, and in most cases legal MP3 downloads. The archive is provided by Top100.cn (i.e., this service does not search the whole Internet) and is available in mainland China  only.

Music Beta by Google (beta, invitation only): Music Beta is available now for free, by invitation only. Will be an online music store that is scheduled to start operations in 2011.

Reader (Android): A downloadable RSS  application that supports unread counts, friends, sharing, liking, and starring.

Shopper (Android, iOS): A downloadable application that makes shopping easier and smarter.

Sky Map (Android, Mobile): Augmented reality program displaying a star map which is scrolled by moving the phone .

4. ACHIEVEMENTS ATTAINED IN TERMS OF MARKET SHARE, SALES TURNOVER, NUMBER OF OUTLETS, RECOGNITION, ADOPTION & ACCEPTANCE OF PRODUCT, ETC

          For Google Basic strategic planning is comprised of several components that build upon the previous piece of the plan, and operates much like a flow chart. However, prior to embarking on this process, it is important to consider the players involved. There must be a commitment from the highest office in the organizational hierarchy. Without buy-in from the head of a company, it is unlikely that other members will be supportive in the planning and eventual implementation process, thereby dooming the plan before it ever takes shape. Commitment and support of the strategic-planning initiative must spread from the president and/or CEO all the way down through the ranks to the line worker on the factory floor.

Just as importantly, the strategic-planning team should be composed of top-level managers who are capable of representing the interests, concerns, and opinions of all members of the organization. As well, organizational theory dictates that there should be no more than twelve members of the team. This allows group dynamics to function at their optimal level.

The components of the strategic-planning process read much like a laundry list, with one exception: each piece of the process must be kept in its sequential order since each part builds upon the previous one. This is where the similarity to a flow chart is most evident, as can be seen in the following illustration.

The only exceptions to this are environmental scanning and continuous implementation, which are continuous processes throughout. This article will now focus on the discussion of each component of the formulation process: environmental scanning, continuous implementation, values assessment, vision and mission formulation, strategy design, performance audit analysis, gap analysis, action-plan development, contingency planning, and final implementation. After that, this article will discuss a Japanese variation to Strategy Formulation, Hoshin Planning, which has become very popular.

5. UNIQUE FEATURES ABOUT THE PRODUCT THAT MAKES IT AN OUTSTANDING PRODUCT

      One of the many reasons Google consistently brings innovative, world-changing products to market is because of the collaborative work we do in Product Management. With eyes focused squarely on the future, our team works closely with creative and prolific engineers to help design and develop technologies that improve access to the world's information. responsible for guiding products throughout the execution cycle, focusing specifically on analyzing, positioning, packaging, promoting and tailoring our solutions to all the markets where Google does business.

  6. Key Factors contributing to the success of the business

1. Technology. Along with its innovative approach to page ranking, Google is a purpose-built hardware company, building all its own servers from components it buys directly for their manufacturers. According to Drummond, Google now operates the world's largest distributed computer system.

2. Business Model Innovation. By perfecting the nature of targeted ads, Google not only has created a highly effective revenue generator, it has produced what it hopes to be a better experience for its users. It is Google's goal to make their targeted ads at least as relevant and useful to users as the search results themselves.

3. Brand. According to Drummond, a European study recently determined Google to be the number one most recognized worldwide brand. Indeed, Google has become a verb ("I can't wait to get home and Google him") which poses real challenges to a company seeking to protect the strength of its mark.

4. Focus On The User Experience. Product decisions at Google are driven by optimizing for the user experience first and for revenue second. The folks at Google firmly believe that the better the user experience, the more easily money will follow.